On October 30, 2013, author JB Rudelle's little company out of Paris, Criteo, was listed on NASDAQ. In They Told Me It Was Impossible, Rudelle shares how he managed an improbable challenge. In less than ten years, Criteo, a leading international retargeting technology company, went from being a start-up in the back of a salad bar to a billion-dollar company quoted at NASDAQ.

In this memoir, Rudelle shares his journey, a journey that was anything but easy and one that included failures. He tells how for him failure was often the key to his success. He also reveals secrets to winning at entrepreneurship and technology innovation. And he shares his deep passion and advocacy for hi-tech companies internationally.

Filled with practical tips as well as philosophical insight and advice, They Told Me It Was Impossible, recaps Rudelle's life as a serial entrepreneur and the steps he took to achieve success in the start-up world.