Current research indicates the average child today watches approximately 1800 hours of television each year. This is more time than participating and learning in a classroom. Valuable learning can be experienced from this medium, however it is up to adults to take the necessary steps to ensure young minds are not endangered but enriched. We all know this on some level yet the question is what can we do about it? TV Time Journal For Kidz is a profound and revolutionary tool to engage and inspire young minds while watching television. With this illustrated journal, kids will be challenged to describe the show, articulate the message they received from the story, imagine they are a character in the show, tell about a commercial that aired during the program including the marketing technique used and finally they are asked as critics to rate the show from 1 to 4 stars and share why. This is fun for kids and creates a wonderful way for parents to interact and share family values.