Businesses face a never-ending hunt for a steadily growing stream of new customers and income. If the best place to hide something is in plain sight, successful business owners are opening their eyes to find much of their best marketing resources - even some of their most powerful assets and tools - were always right there in front of them and completely within their reach and control. In this book you'll learn: -3 common marketing minefields to avoid so your prospects and clients aren't waiting to be swept away by your competitors -Multiple ways to keep customers from commoditizing your products and services, so you can escape the trap of being price- shopped! -How to 10X your clients' loyalty and make competitors irrelevant -Strategies to uncover exactly what your customers want, and will gladly pay for, and how to convert them "from passively satisfied to being your excited raving word-of-mouth marketing machine!" -Simple customizable action steps for each easy to launch secret ...and much more!