4 Ergebnisse.

Sexual politics in revolutionary England explores the sudden appearance of graphic sex-talk in polemical print during the English Revolution. This was a novel development, for prior to 1640, explicit sexual language in England was largely confined to subversive oral and scribal forms. Yet after the collapse of press licensing that accompanied the outbreak of civil war, it rapidly evolved into a vital component of mid-century public culture. By...

Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline¿s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing ...

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment.Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live...