The Roadside MBA
Schaefer, Scott / Oyer, Paul / Mazzeo, Michael
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights into product differentiation, pricing and brand management, as well as strategies for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street and brings them to the High Street.Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an ec...