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The theory and practice are explained by a well-respected brand expert. To brand or not to brand Brand evolution Brand equity Asset Value Research Design Colour logic Legals Keeping up to date

The hunt is on for a missing container full of misssiles highjacked by pirates. People are missing and the North Koreans want the container at any cost. Matt Murray and his PI team swing into action

A crime so complex the police could not solve at Central Station, the only evidence being an arm. The torso is missing making victim identification impossible until Australia's top Private Eye, Matt Murray and his team get involved. The case takes them to Quinyambie, a large cattle station near Broken Hill, the name is Aboriginal and has a special meaning, and the land is cursed. A complex crime thriller which takes the reader on a journey of ...

In the early dawn hours of a Sydney morning, five dead male bodies are found in a container in a Qantas hanger, at Kingsford Smith and the victim's faces are so badly burned that police have a hard time figuring out the victim's identity. Only two clues surface: the victims were young Chinese, pieces of paper with symbols around the bodies. PI Matt Murray leaves his beloved dog Zoe and his pet parrot Dwayne at home in Paddington and goes off t...

Travelling around Australia, Bailey meets unique animals and people along the way, his adventures are epic. The book is educational and fun, its references are about real places. Meet the unique animals and locals as he hitch hikes.

The book explores how we as humans communicate and considers the "Placements' of : how we see things, how we hear things, who we smell things, how we taste things and how we feel things that allow us to understand our environment and respond to messages. Messages get distorted, misunderstood our challenge is to make our messages clear and precise. Effective communication is a skill, some have it naturally, some of us learn it through life ex...

An Adventure story of Bailey and Tia to Siamese cats and the secret undercover cat society. The mission is to discover the true meaning of the cats nine lives, is it a myth, legend or true. The journey takes them to far-off places including the pyramids for Egypt and worship of cats

Australia is under attack from religous terrorists from Indonesia, the Prime Minister is the target. The terrorists are hell-bent on destruction including parliament house in Canberra, their attacks are unique and ruthless and third attack is successful. Thousands die in mass destruction of property, an assassin and team are sent out to neutralise the terror cell, but the FBI has other ideas. There are leakers inside the Federal Police underm...

A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact. Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.

THEORY AND PRACTICE OF WINNING' An objective-word guide to winning in turbulent times is part of our human DNA, it is what drives us to be a success in life or a failure, it is ingrained. The problem is no one teaches us 'winning ways'. We have to learn by life lessons. It can be complex and costly.

Seraphine and the drop bears is a fantasy story of a little girl who dreams a dream about drop bears.

In today's world of modern marketing, either be online or in a router shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organisation trade opportunities to maximise revenues. Researchers identified that establishing a relationship with the customer through these custom experience management drives growth end increase profits.The outline of this book provides guidance and direction in t...

A CRIMINAL GANG WITH A MISSION, A FAST-PACED BOOK OF FICTION WITH TWISTS AND TURNS WITH DEAD BODIES TO MATCH

The story is around the illegal sale of Terracotta Army pieces and drug smuggling on a grand scale. The Wu triads are behind the enterprise and dead bodies turn up every where with strange notes with symbols on them.Only the greatest minds can unravel the mystery

In the days of old in an ancient land called Twiddledee the King is in despair a nasty mean dragon is on the loose, he commands his knights to get rid of it, Bailey the Siamese cat is put under a spell and turns into a handsome prince. The dragon is captured but escapes.......The King is furious and orders his guards to "off with their heads'......but the plot thickens!

The theory and practice of AI and ML in marketing saving time, money

THE SOVIETS ARE DEVEKOPING NEW MISSILES HYPERSONIC DEADLY AND ACCURATETHE WEST NEEDS AN ANSWER AND THE VIRUS IS BORN

Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their locat...

OBJECTIVESThe book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technolog...

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