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Consumer Behavioural Response

Mayaki, Ahmad Audu
Consumer Behavioural Response
The service industry is rapidly growing and dominating the global economy. For example, services account for about two-thirds of the global economic output, and, trade in services accounts for one-fifth of world trade while exports in commercial services are growing faster than exports in merchandise. This rapid growth of service industry is, however, not limited to the developed economies, developing countries are equally experiencing a simil...

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