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Impact of Sponsorship on Consumer Brand Perception

Mira, Lukas
Impact of Sponsorship on Consumer Brand Perception
Sponsorship has developed quickly over the past few years and is playing a more and more important role in the corporate marketing mix. However, despite this dramatic increase in worldwide sponsorship investments, surprisingly little is known about the impact of sponsorship on consumer brand perception. This book looks at the branding impact of sponsorship in two ways. Firstly, a comprehensive overview of current academic thinking is provided...

CHF 107.00

From Social Engineering to Democracy Promotion

Ricker, Jennifer
From Social Engineering to Democracy Promotion
In an age when U.S. policy makers appear obsessed with promoting democracy abroad, it is surprising how little citizens are equipped with an understanding of what is meant by the policy beyond the rhetoric. While investigating this policy, much of what I read resembled the problem solving methods developed during the U.S. historical experiment. Most fascinating was not the revolutionary ways with which the U.S. had promoted democracy within i...

CHF 80.00

An automatic system for material removal with unknown fac...

Wang, Danni
An automatic system for material removal with unknown factors
In most material removal processes, the size and shape of the stock material, the desired surface and the orientation of the part are known. If some or all of these factors are unknown, typical automatic systems will not be able to handle the situation. Therefore, a new system needs to be designed to meet the requirements for material removal with unknown objects. This book presents a feasible and efficient automatic system for material remova...

CHF 66.00

Agricultural Machinery Maintenance Management

Wako, Amana
Agricultural Machinery Maintenance Management
As one part of agricultural industry, sugar cane plantation is very important agricultural sector in many developing countries. In relation with rapid demand increasing of sugar government and non gove- rnment organization are investing to plant new factories in addition to the already existing ones. These factories have so many agricultural machinery which are used for effective chain operation and production from the land preparation to cane...

CHF 80.00

Man and Woman Relationship through the Spectacles of Shak...

Joó, Zoltán
Man and Woman Relationship through the Spectacles of Shakespeare and Sidney
In this work I have tried to find some clue to understand the coherence between literature and society, man and woman. I have chosen the renaissance era as a cultural background, because it was a powerful change looking back to the previous ages. The human stands in the middle of the renaissance way of thinking, and the love is so human thing... Dear reader, I hope that you will also find these clues to this universal emotion (love), and you...

CHF 66.00

A Mobility Architecture for Terrestrial and Space Networks

Fu, Shaojian / Atiquzzaman, Mohammed
A Mobility Architecture for Terrestrial and Space Networks
Internet Protocol (IP) mobility can be handled at different layers of the protocol stack. In this book, a Seamless IP-diversity-based Generalized Mobility Architecture (SIGMA) is described. SIGMA works at the transport layer and utilizes IP diversity to achieve seamless handover, and is designed to solve many of the drawbacks of Mobile IP. The handover performance, signaling cost, and survivability issues of SIGMA are evaluated and compared wi...

CHF 92.00

Dichotomy of Agriculture Policy and Practice

Worku, Yilikal
Dichotomy of Agriculture Policy and Practice
Informal institutions plays vital role in the day to day activities of people even in some instances more than formal institutions because they are organized by the people for the people themselves and has been playing their role for hundreds of years in the society. They are well imbedded with the community to the extent that not a single person lives without submitting himself to the rules and regulations of these institutions in order to en...

CHF 80.00

Knowledge and Attitudes of Undergraduate Nursing Students

Lean Keng, Soon / Dew Maria A/P Stephen, Pricilia
Knowledge and Attitudes of Undergraduate Nursing Students
Genetic screening is now integral to all aspects of human and biomedical science. Every final year undergraduate nursing student who represents the future first line health care provider in the 21st century is required to have an in-depth knowledge of the principles of human genetics and their application to a wide variety of clinical problems. A descriptive cross-sectional design with convenience sample of 34 final year undergraduate nursing ...

CHF 66.00

INTELLECTUAL DISCOURSE ON SCIENTIFIC LITERACY DURING THE ...

Dike, Joy
INTELLECTUAL DISCOURSE ON SCIENTIFIC LITERACY DURING THE GILDED AGE
Understanding and embracing scientific literacy is a challenge science educators face today, particularly as influential and guiding documents from the American Association for the Advancement of Science and the National Research Council advocate for scientific literacy as a goal of science education. This research contemplates scientific literacy through the lens of Gilded Age intellectuals. The foundation of the research is on Edward Livings...

CHF 107.00

SYNTHESIS OF BIO POTENT NEW ACTIVE-METHYLENE DERIVATIVES

Hussain, Aftab
SYNTHESIS OF BIO POTENT NEW ACTIVE-METHYLENE DERIVATIVES
Present work describes the synthesis of novel active methylene derivatives by using benzene diazonium salts. The synthesized compounds are further reacted with metal salts to produce complexes. The synthesized Compounds are checked for their biological activities and seed germination inhibition values. The synthesized ligands and their metal complexes were screened for their antibacterial activity against two Gram-positive ( B subtilis and S a...

CHF 66.00

Study of Digital Image Watermarking in Curvelet Domain

Leung, Hon Yin / Ming Cheng, Lee
Study of Digital Image Watermarking in Curvelet Domain
The rapid development of Internet caused a set of challenging problems regarding security. Everyone can duplicate the digital data without permission. Therefore, it raised the awareness of the copyright problems in the e-commerce age. Digital watermarking is a technique of embedding a hidden signal into digital contents to identify the legitimate owner, track unauthorized use or detect intentional tampering. To increase the robustness of water...

CHF 66.00

ADMINISTRATIVE SHORTFALLS IN HEALTH CARE MANAGEMENT IN UG...

NAHANGA, SAMUEL
ADMINISTRATIVE SHORTFALLS IN HEALTH CARE MANAGEMENT IN UGANDA
A study about Administrative short falls in Health Care management in Fort Portal Regional Referral Hospital was carried out between October 2009 and July 2010. This study aimed at finding out administrative short falls in health care management in Uganda and took a case study of For Portal Regional Referral Hospital. The problem statement of the study was Inadequate financial and human resources as well as infrastructure which made health car...

CHF 66.00

Performance Management Concepts For Non Governmental Orgi...

NGATIA MUREITHI, PETER
Performance Management Concepts For Non Governmental Orginationsations
This book is intended to encourage and enhance the adoption of Performance Management concepts by NGOs and other organizations in general in Kenya, in order to optimize in their performance. The book has critically examined the challenges and successes in the implementation of performance management in that sector and made wide analysis and recommendations which NGO's and also other organizations should adopt for quality implementation of Perf...

CHF 66.00

Computational Modeling of Microtubule Structure and Assembly

VanBuren, Vincent
Computational Modeling of Microtubule Structure and Assembly
Dynamic turnover of microtubules plays a critical role in cell growth and division. This book describes computational models that accurately describe assembly dynamics and energetics within the microtubule polymer lattice. These models serve as tools to investigate the molecular mechanisms underlying observed dynamic polymer reorganization. As a first approach to building a mathematical model that recapitulates the dynamic instability of micro...

CHF 80.00

A MYANMAR MISSIONARY DILEMMA

Sklenars RNDM, Anne
A MYANMAR MISSIONARY DILEMMA
MISSION ENCOUNTERING MILITARISM: One of the missionary dilemmas confronting the Myanmar context is advocacy and action for human rights in the face of a brutal military regime, and solidarity with the suffering and silencing of 55 million people. The challenges of mission are both universal and particular, and the context of Myanmar requires a "quilting" of a commitment to human rights, to which all nations and cultures should be held accounta...

CHF 66.00

Connecting Across the Lifespan

Spruston, Mary
Connecting Across the Lifespan
I worked as a Community Mental Health Nurse who supported with Seniors. I studied a program that paired young chlidren with elderly people living in a facility.It was a total immersion for the children who went to school at the facility for four months of the year. Writing my Master's Thesis was a delightful experience, as I immersed myself in the world through the eyes of the children as well as from the Seniors perspective. The findings were...

CHF 66.00

THE ETHIPOIAN SECONDARY SCHOOL PHYSICS CURRICULUM IMPLEME...

Assefa, Samuel
THE ETHIPOIAN SECONDARY SCHOOL PHYSICS CURRICULUM IMPLEMENTATION
Cognizant of the significance of science and technology for national development, the MOE has prepared school curricular documents including secondary school physics.Thus, the planners expect these documents should be translated into practice as intended. The effectiveness of a curricular document is evaluated against the criteria such as the match or mismatch between intents and practice. In order to gain understanding of the success or failu...

CHF 66.00

PROFICIENCY IN PEDAGOGICAL CONTENT KNOWLEDGE FOR TEACHING...

MIHESO-O'CONNOR, MARGUERITE
PROFICIENCY IN PEDAGOGICAL CONTENT KNOWLEDGE FOR TEACHING MATHEMATICS
Besides teachers knowledge of subject matter, their proficiency in pedagogical content knowledge (PCK) is a strong determinant of what student can and do learn.This study sought to establish teachers' proficiency level in mathematical knowledge for teaching (MKfT) by examining teachers' interpretations of students' problem solving strategies. A sample of Kenyan high school mathematics teachers participated in the study whose central thesis was...

CHF 107.00

English Language and Bilingualism

Uduma, Eke
English Language and Bilingualism
The language contact situation in Nigeria has rubbed off on the languages within the ethnic and tribal groups. The influence of English language is evident in the language situation in Nigeria. Local varieties have been realized as a result of code-mixing and switching of bilinguals within different speech communities in Nigeria. English as the official language in Nigeria has continued to play diverse roles. It is the language of education, g...

CHF 66.00

DIFFABILITY AND COMMUNITY-BASED EMPOWERMENT

Suharto, Suharto
DIFFABILITY AND COMMUNITY-BASED EMPOWERMENT
This book brings a critical thinking of who are currently so called disabled people and why a famous rehabilitation model of Community-based Rehabilitation (CBR) is insufficient to empower these people. It explains this criticism by analyzing the translation of the right to work of the impaired during post-disaster interventions in the aftermath of the 2006 earthquake in Klaten Regency, Central Java, Indonesia from 2006 to 2010. Analyzing the ...

CHF 66.00